Whether your strategy of choice is wholesaling, fix-and-flip, or buy-and-hold, there’s no denying it—real estate investing has a lot of moving parts. Some software solutions exist to streamline various facets … but wouldn’t it be nice if there was an “all-in-one” solution that made every aspect of real estate investing easy?
Realeflow claims to be just that—a “business-in-a-box” software solution intended to make real estate investing companies easier to start up or make existing companies easier to run. In business since 2006, their stated mission is to lower the barrier of entry to real estate investing by giving you every video-game “cheat code” to the business.
What does this look like? Let’s dig into Realeflow.com to find out.
Realeflow Lite. $75/month. This plan includes one user, one lead-generation website, and nationwide lead access. It includes the Financing and Leadpipes tools, as well as some of the Leadflow functions, but not the Analyze, Manage, or Communicate functions.
Realeflow Pro. $125/month. This plan includes all the Realeflow tools, with up to ten users and five lead-generation websites.
Realeflow Team. $175/month. This plan includes all the Realeflow tools, with unlimited users and an unlimited number of lead-generation websites.
Certain services within Realeflow.com, like probate leads or direct mail campaigns, cost extra. Overall, though, this is very competitive pricing for a Cloud service that offers this many functions. I have seen similar services charge thousands of dollars a month, although they offer extras like personal VA support.
What’s Included with Realeflow?
The stated goal of Realeflow is to provide software support at every stage in the life cycle of a deal. They break it down as follows:
Offer and Negotiation
Sell or Rent
The tools Realeflow offers to simplify those steps include:
All Realeflow members have access to a nationwide database of leads culled from public records and other data sources. Displayed on a map, these leads include:
Free and Clear Owners
Probate Owners (extra cost per lead)
Realeflow also offers “Leadpipes Premium” for an extra charge within each plan. They describe this extra add-on as “Nationwide Lifetime Access” to a database of 148,000,000 properties and 17 more hyper-targeted lead types.
There is no indication that these leads are exclusive to Realeflow users. While other, more expensive platforms might offer proprietary leads from in-house generation, these leads seem to be scraped from the same public records newbies are instructed to consult. But having them all in one place can save a lot of time, legwork, and steep learning curves.
Leadflow includes a suite of tools to help investors generate their own leads. This includes a website generator with eye-catching designs and done-for-you web copy, designed to do one thing—extract the contact info from motivated sellers who find the page. Of course, driving traffic to the page is up to you.
Leadflow also includes a “direct-mail” engine to send pre-written letters, yellow letters, and postcards without you having to order designs or lick a stamp. Direct mail prices through Leadflow range from $0.35-$0.79 per piece—a good deal, considering the mailing is done for you.
Pro and Team plans also include:
Access to a premium marketing library.
Opt-in widgets for collecting leads from outside websites.
“Moby,” an automated mobile marketing platform that offers voice and SMS broadcast functionality, among other functions.
These features are useful, but a website is pointless without traffic. Newbies might face a steep learning curve (or, alternately, steep vendor costs) to drive traffic to their site with digital ad or SEO campaigns.
The Analyze tool, available for Team and Pro users, includes four features:
Repair Estimator. Use it during or after the property walkthrough to note repair items quickly generate a rehab cost estimate.
Rehab Planner. This tool takes the items you enter into the estimator and generates a custom rehab plan that you can hand over to a contractor.
Deal Analyzer. Enter some basic deal info into this tool to make a quick estimate of its profitability at a given offer price.
Comping Tool. Locates relevant comparable sales to make a quick value analysis.
It’s nice to have all these tools grouped in one place, but we’ve seen tools like this before. Our opinion on them is the same—they’re a great place to start.
The deal analyzer, for example, might tell you if a property is worth further research and number-crunching. But you’re playing with fire if you commit to a deal based on these kinds of blunt tools.
The Manage tool, available to Team and Pro members, includes a suite of useful office management tools, including:
A CRM (customer relationship management) platform.
Smoothfax, a paperless FAX app.
A digital Scrum Board to track lead progress.
Document storage for easy access and recall of important docs.
Power Linking, a file-sharing function to collaborate with REALTORs, contractors, and other players.
A Calendar tool that you can sync with your Google calendar or other calendar app.
A Tasks list that works like a team-collaboration workflow app.
An activity feed with automated email notifications for team members.
Paperless Office functions, including doc autofill, expense trackers, and maintenance records.
This is a lot of value … but it’s also a lot. People who depend on other apps to perform these functions might be loath to migrate and learn a new system. For beginners, it’s great to have these tools right out the gate … but there’s still that pesky learning curve. Newcomers are probably best served by learning just a few of these tools out the gate, and adding tools to their workflow as they get acclimated.
The Communicate tool, available to Team and Pro users, includes an in-app webmail platform, an email autoresponder, phone scripts for deal negotiation, and a “Power Matching” tool to match buyers with sellers within the Realeflow platform.
The Power Matching tool might be particularly interesting to wholesalers, but fix-and-flip investors probably prefer to list their flips with a REALTOR to get top dollar. Plus, Power Matching can’t put your deal in front of investors outside of the Realeflow network.
The Financing tool, available to Team and Pro members, includes a “credibility kit” with pre-approval letters and a loan application, as well as connections to a list of private lenders provided by Realeflow.
We can’t judge how motivated the Realeflow network of lenders might be, but we doubt it has the lending juice of a hard-money lender, nor do members have the kind of personal relationships that make private-lender financing work.
Great suite of analysis tools, ideal for early deal screening.
Easy lead generation.
Useful phone scripts for negotiation.
Done-for-you direct mail.
Need to drive traffic to lead-gen websites.
Analysis tools are just a place to start—deals require further analysis.
Might be “tool overload” for new users.
Power Matching may be of limited use to fix-and-flip or buy-and-hold investors.
Financing tool is no substitute for actual relationships with lenders.
No property management functionality—need separate tools to collect rent, market rentals, etc.
Realeflow is a powerful tool, especially for beginners who don’t know where to start. Lead generation is one of the biggest early hurdles a neophyte investor has to clear, and Realeflow makes it easy.
Of course, most of the tools just scratch the surface. You could spend a whole lifetime becoming an expert at the function each one of them is meant to perform. But an affordable price, Realeflow makes a great argument for itself as the best one-and-done software solution to build a profitable real estate investing company.
J.R. Medrano is a real estate investor who specializes in wholesaling inherited homes. He has been wholesaling real estate in the Corpus Christi, TX area for the past 6 years. If you would like some honest advise about wholesaling houses. Feel free to contact him at anytime.